Hooks
Patterns first. Examples second. Click a hook to see the breakdown and creator reels.
Bold Claim
authorityoutcomeOpen with a concrete status or outcome that makes the viewer stop scrolling.
1 example · up to 61M viewsContrarian
belief-flipcontroversyworldviewOpen by rejecting a comforting belief — then show how the world actually works.
8 examples · up to 1.4M viewsHow-To Open
utilityquestionPromise a clear answer to a painful, specific question in the first line.
2 examples · up to 51M viewsList Stack
listpacingRapid-fire "use this for X" lines that stack value before the viewer can leave.
1 example · up to 8.7M viewsQuote Your Opponent
dialoguerebuttalconflictOpen by voicing the critic or doubter — then flip it with your real answer.
7 examples · up to 4.4M viewsStop Doing
pattern-interruptutilityCall out a common wasteful habit, then reveal a faster alternative.
1 example · up to 16M views